The Canadian Annual Industry Statistics Report Summary
From MMIC and COHV
January 1st, 2010 to December 31st, 2010
Download The 2010 The Canadian Annual Industry Statistics Report Summary - PDF

Over one hundred and thirteen thousand new units of motorcycles, scooters and ATVs were sold during 2010 at an estimated retail value of 1,417,850,000 dollars. ATVs accounted for 49.80 percent of total new units sold while motorcycles and scooters made up the remaining 50.20 percent.  By dollar value, new motorcycle sales accounted for 54.50 percent of the total retail value of sales and new ATV sales accounted for 45.50 percent of the total retail value of sales. In 2010, 70.93 percent of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 29.07 percent in the fall and winter combined. New retail sales for ATVs in 2010 were 22.64 percent, 32.29 percent, 25.03 percent, and 20.04 percent for winter, spring, summer and fall respectively. There were approximately 831 authorized motorcycle dealers and 1,046 authorized all-terrain vehicle dealers across Canada in 2010.

Mary Anne Morrison Jo-Anne Farquhar
Jane Meng
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